Management

Mr. Armando is graduated in production engineering from Universidade Metodista de Piracicaba in 1998. He holds a master’s degree in production engineering from Universidade Metodista de Piracicaba in 2000, an executive MBA from Insper in 2006 and a postgraduate degree in supply chain and operations by MIT in 2010.

Before founding Sequoia, he worked as Natura’s customer service director, responsible for the distribution and operation process of the Distribution Centers, transportation and delivery, after-sales service and quality. His professional career was also marked by his role as director of operations and logistics at Submarino.com and, later, at B2W.

Mr. Rogério was regional operation officer at FedEx, responsible for the Brazilian Southern region (2013 a 2016) and from 2017 to 2020, was Sales Director.

Mr. Rogério has a bachelor’s degree in business administration from Universidade São Judas Tadeu (2005).

Before joining the Company in 2011, Mr. Bruno was part of the transportation team og group Hermes for 2 years. He was commercial manager at TexLog, a company specialized in logistics solutions for banks and express orders division manager at Logistech, company specialized in editorial logistics and utilities. He holds a undergraduate degree in advertising and market from Escola Superior de Publicidade e Marketing, a graduate degree in logistics from FAAP and an MBA in Global Marketing Management from FGV.

Mr. Fernando has a degree in computer science from Pontifícia Universidade Católica de São Paulo (2001) and a specialization in Financial Market from FIA-USP (2006).

Between 2018 and 2019, he was CFO of GJP Hotels & Resorts, a Brazilian hotel chain with a presence in several Brazilian states. Between 2016 and 2018, he was CFO of Tecnogera Geradores (invested by Patria Infra), a Brazilian company specializing in complete temporary solutions, which leases equipment in the power generation and temperature control sectors, including the implantation and operation of power plants. From 2013 to 2016, he was CFO of Bueno Netto Gestão Imobiliária Ltda, company specialized in the management and administration of real estate properties.

Before joining Sequoia, Mr. Marcelo worked for 6 years as COO at Yeplog/Intec, being responsible for the planning, integrated logistics and tecnology areas, among others. His professional carreer embraces companies such as Embratel, Credicard and Visanet/Cielo, where the worked for over 6 years as Tecnology Director, managing the infrastructure, telecom, IT systems and architecture areas.

Mr. Marcelo holds a Tecnology undergraduate degree at Universidade Mackenzie and has an MBA in Business Management from FGV.

Mrs. Diná holds an MBA in Business Management by FGV (2007), and in human resources by the same institution (2001). She undergraduated in 1997 at PUC Campinas in business administration . In 1993, she completed a technical course in business administration at Fundação Indaiatubana de Educação e Cultura.

She is the People & Management (G&G) manager at Sequoia since 2017. She worked in consulting companies between 2016 and 2017.

She was human resources manager at several companies, such as: Seara (2013-2016); Bunge Group (2010-2013), where she also developed coordination and business partner activities (2007-2012). She was supervisor (2003) and manager (2004 to 2006) at Transportadora Americana. Between 1996 and 2003, she worked at 3M do Brasil and, from 1993 to 1996 at Yanmar do Brasil.

Mr. Marcos holds an MBA in Strategic and Economic Market Management from FGV/SP (2012) and a master’s degree in Business Logistics (LPT USP), USP, 2005. He has a undergraduate in Mechanical Production Engineering at Escola de Engenharia Mauá (2002).

He was Commercial Director of Projects and Marketing at FM Logistic (2017) and at ID Logistics (2015 to 2017). At Luft Logistics he was commercial manager between 2011 and 2015.

Mr. Paulo graduated in business administration from Faculdade Paulista. He has a postgraduate degree in project management, from FGV, and in business logistics from INPG, in addition to the Six Sigma Black Belt course, from the Vanzolini Foundation.

Mr. Paulo was manager of planning, supply and customer service at JBS. He also held several management positions at Natura. He was a logistics manager at LBR Brasil and also work in this area at Sadia.

Mr. Luiz has a under grad degree in production engineering from Politécnica USP (1994) as well as a masters degree (2002), and MBA from INSPER (2012).

Was responsible for operations (logistics, production, IT and HR) at Zipster, a delivery services startup. Was a post-sales manager at Magazine Luiza. At Xiaomi, was the Brazilian head of operations (logistis, post-sales and client relationships) and, at Apple, was the logistics area leader (Apple Online Store, Apple Care, resellers, operators and retail).

Mr. Eric has Lean Six Sigma specialization from University of Toronto (2013), specialization in e-commerce/e-business management from University of Toronto (2013) and an undergrad degree in electrical engineering from Unicamp (2003).

Exercised management positions in logistics and correlated areas at Galeazzi Consultoria, at Sonda TI Brasil, B2W and PWC.

Mr. Christian has an MBA from Rotterdam School of Management and WHU Koblenz (2000) and also a master’s degree in market inteligence from Rotterdam School of Management (2000). Between 2016 and 2020 was CIO at VLI MULTIMODAL and PwC Director between 2012 and 2016.

Mr. Gregory has a degree from Yale College, with a BA in Economics and International Relations. He serves as Chairman of the Board of Lojas União 1A99 S.A., member of the Board of Petz and Enjoei. and is a senior advisor to Warburg Pincus, a global private equity investment firm. Previously he was Principal at Warburg Pincus between 2012 and 2020.

Mr. Armando graduated in production engineering from Universidade Metodista de Piracicaba in 1998. He holds a master’s degree in production engineering from Universidade Metodista de Piracicaba in 2000, an executive MBA from Insper in 2006 and a postgraduate degree in supply chain and operations by MIT in 2010.

Before founding Sequoia, he worked as Natura’s customer service director, responsible for the distribution and operation process of the Distribution Centers, transportation and delivery, after-sales service and quality. His professional career was also marked by his role as director of operations and logistics at Submarino.com and, later, at B2W.

Mr. Piero has a degree in Mining Engineering from Escola Politécnica da USP and an MBA from INSEAD, Fontainebleau, France. He has been a managing partner at Warburg Pincus since 2014 and has had experience with private equity groups before. Mr. Piero has been a member of the Board of Directors of EMPEA (Emerging Markets Private Equity Association) since 2012 and of ABVCAP (Brazilian Association of Venture Capital and Private Equity) since 2016. He is also a member of the Board of Directors of Petz, Grupo GPS, Camil Food and America Net.

Mrs. Sônia studied business administration and specialized in clothing. She started her professional life in the family business. At Dudalina, a company founded by her entrepreneurial parents – Rodolfo (Duda) and Adelina – specializing in men’s and women’s fashion,- she worked for 35 years, being 12 as president (from 2003 to 2015).

She is currently Vice-President of the Mulheres do Brasil group, mentor of EY’s Winning Women Brasil program; Endeavor advisor, ambassador and mentor; advisor to Lide Educação, which supports Instituto Ayrton Senna; member of the Curator Council of Fundação Dom Cabral; advisor to PETZ and consultant to Warburg Pincus do Brasil.

Mr. Ricardo is an economist graduated from the Federal University of Pernambuco, with a postgraduate degree in planning and organizational management from the same institution. He has an MBA in finance and a specialization in people management from Northeastern Universit. As an executive Ricardo worked at Rapidão Cometa Logística e Transporte. At Fedex he worked as Executive Sales Director. Ricardo is a partner and founder of RC Sollis, a logistics consulting company.

Mr. Marcelo is a consultant in HR and people management. From 1986 to 1996, he was CFO of Método Engenharia, having left the company to join GP Investimentos, with the role of CFO at Playcenter.

In 1997, he was invited to start and operate the Hopi Hari theme park, where he remained until 2002, as President. He was executive director and regional president of Latin America for DBM, a consulting company specialized in people management, from 2004 to 2008. From 2008 to 2013, he held the position of senior vice president of organizational development and sustainability at Natura, where he was responsible for the implementation of the management system, Company strategy, general management, people management and leadership development projects. In 2010, he was appointed executive of the year by the human resources magazine “Você RH”.

In 2013, he joined Grupo Fleury, in the position of executive director of people, strategy, innovation and sustainability, where he remained until November 2014.

He is also the president of Instituto Integral Brasil, a non-governmental organization, linked to the Integral Institute, created in the United States in 1998 by Ken Wilber, one of the most well-known and important philosophers today. Instituto Integral Brasil works for the development, expression and irradiation of integral consciousness in the individual, in culture and in society.

In 2014, he was elected as one of the 100 leaders with the best reputation in Brazil by Merco, a European consultancy, as one of the most admired Human Resources professionals in Brazil in People and HR Management.

He is a partner and global president of Metaintegral, an American company, which seeks to support companies in the processes of organizational transformation, seeking to resolve internal conflicts and implement new strategies, through an approach that mixes studies from psychology, sociology and anthropology.

At this moment, through his consulting firm, Chie, he integrates his deep business knowledge in projects for the transformation of organizations with methodologies based on Theory U, Integral Theory, Family and Organizational Constellation and Voice Dialogue, Positive and Development Psychology, Neuroscience, Sociology and Complexity Theory.

Ms. Frances graduated with an honorable mention in Business from Insper and has an MBA from Wharton Business School. She is currently director of Warburg Pincus. She joined the company in 2012 focusing on investments in several sectors, such as retail, consumption, healthcare, education, logistics and services. Frances is a member of the Board of Directors of Petz, Superlógica Technologies and a member of the Executive Committees of Camil Alimentos, Eleva Educação and AmericaNet. Previously, Frances worked at AmBev/ABInBev, working in several areas until she took the lead in the area of strategic management for Latin American operations.

Mr. Gregory has a degree from Yale College, with a BA in Economics and International Relations. He serves as Chairman of the Board of Lojas União 1A99 S.A., member of the Board of Petz and Enjoei. and is a senior advisor to Warburg Pincus, a global private equity investment firm. Previously he was Principal at Warburg Pincus between 2012 and 2020.

Mr. Marcelo is a consultant in HR and people management. From 1986 to 1996, he was CFO of Método Engenharia, having left the company to join GP Investimentos, with the role of CFO at Playcenter.

In 1997, he was invited to start and operate the Hopi Hari theme park, where he remained until 2002, as President. He was executive director and regional president of Latin America for DBM, a consulting company specialized in people management, from 2004 to 2008. From 2008 to 2013, he held the position of senior vice president of organizational development and sustainability at Natura, where he was responsible for the implementation of the management system, Company strategy, general management, people management and leadership development projects. In 2010, he was appointed executive of the year by the human resources magazine “Você RH”.

He is also the president of Instituto Integral Brasil, a non-governmental organization, linked to the Integral Institute, created in the United States in 1998 by Ken Wilber, one of the most well-known and important philosophers today. Instituto Integral Brasil works for the development, expression and irradiation of integral consciousness in the individual, in culture and in society.

In 2013, he joined Grupo Fleury, in the position of executive director of people, strategy, innovation and sustainability, where he remained until November 2014.

In 2014, he was elected as one of the 100 leaders with the best reputation in Brazil by Merco, a European consultancy, as one of the most admired Human Resources professionals in Brazil in People and HR Management.

He is a partner and global president of Metaintegral, an American company, which seeks to support companies in the processes of organizational transformation, seeking to resolve internal conflicts and implement new strategies, through an approach that mixes studies from psychology, sociology and anthropology.

At this moment, through his consulting firm, Chie, he integrates his deep business knowledge in projects for the transformation of organizations with methodologies based on Theory U, Integral Theory, Family and Organizational Constellation and Voice Dialogue, Positive and Development Psychology, Neuroscience, Sociology and Complexity Theory.

Mr. Daniel is graduated in business administration and accounting and has an MBA in Company Management by Fia – Fundação Instituto de Administração. He is currently the Corporate Controller at Sequoia. He joined the company in 2017, focusing his activity on accounting, tax management, reporting, external auditing and tax compliance. Previously, Daniel worked at Natura Cosméticos S.A. acting in several areas until he took the position of Accounting Manager, in addition to having worked for multinational companies such as Goodyear and Deloitte, where he was for 5 years.